We meet in person. The thinking is sharper at the same table. Here's the case for building consumer infrastructure for a global craft industry from a city with the right gravity.
01
The talent thesis
India has produced more world-class consumer engineers in the last five years than in the previous twenty. They want to work on hard, ambitious things. The supply is there.
02
Proximity to production
Decals, resin parts, packaging, fulfilment — physical goods need physical proximity. Bengaluru gets us within a day of every major Indian manufacturing cluster. That feedback loop is non-negotiable.
03
A city that ships
The default mode in Bengaluru is build. That cultural baseline is harder to manufacture than any individual hire.
Written by Adithya Rama · Founder